Platform
The signal behind every answer.
Every Currents product — and every claim on this site — stands on the same foundation: an always-on read of YouTube, everywhere, with history.
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What the products promise, the signal delivers.
Read from YouTube today — with more social video sources on the roadmap.
videos analysed, with 2M+ creators tracked across them.
data points indexed from inside the video: frames, audio, transcript, and engagement.
countries covered. Trends usually start somewhere else first — you see them before they arrive in your market.
languages, with signal extracted in the source language — nothing lost in translation.
refresh for high-velocity placements. Segments and planning are rebuilt every 24 hours.
of backfilled category history behind every baseline. A spike only means something against context.
One signal in. Every answer out.
Because every product reads the same ground truth, the evidence your planner cites, the segment your trader targets, and the placement your buyer runs agree with each other — comparable, consistent, one contract.
110 countries · 42 languages · refreshed as often as hourly
In your DSP, in Google Ads and DV360, in your chat tools — or through one API key. One key, every answer.
A momentum model trained against 18 months of category ground truth — so “rising” means measured, not eyeballed.
Every setup is scoped to your categories and your markets — start with one product or several, and grow from there. Questions about data practices, security, or procurement? Bring them to the demo — we like those questions.