Partners
A data provider for the platforms advertisers buy on.
Currents supplies trend-based contextual segments and brand-safe YouTube placements, built from social video. We work with DSPs, SSPs and agent platforms to put them where buyers already work.
Talk to partnershipsSegments in the form your platform already accepts.
Contextual segments
Topics in an advertiser category, delivered as keywords and IAB Content Taxonomy categories.
Refresh
Every segment is rebuilt every 24 hours and keeps its name.
Cookieless and ID-less
Contextual, not audience-based. No cookies and no user IDs.
Coverage
110 countries and 42 languages, read in the source language.
Momentum
Every topic states its direction: breakout, rising, stable or cooling.
Evidence
Every topic links to the videos behind it.
A route for each kind of platform.
DSPs
Offer Currents segments in your data marketplace, for contextual targeting on the open web.
SSPs
Package Currents segments with your inventory in curated deals.
Agent platforms
Discover and activate Currents segments as signals over AdCP.
Measurement and other partners
Build on the API, with every endpoint and field documented.
Built to the standards your buyers ask for.
Technical documentation covers every endpoint and field. Questions on data practices, security or procurement are welcome in the first call.
- IAB Content Taxonomy 3.1
- GARM brand safety and suitability framework
- Cookieless and ID-less
- MCP and AdCP
Put trend-based segments in front of your buyers.
Tell us about your platform. We reply within one business day.