For advertisers

Turn trends into targeting and media opportunities.

Currents identifies what is gaining traction in your category and turns it into intelligence for planning, targeting and activation.

See your category
Pet CareUnited States
rebuilt daily · IAB Content Taxonomy 3.1
TopicInterest8 wk
  • dog anxiety & calming care92
  • puppy first year83
  • senior dog mobility71
  • fresh food toppers64
  • aquascaping58
  • raw feeding debate47
  • cat grooming39
7 of 38 topicsIllustrative

Your category, read continuously.

In your category, Currents identifies:

  • What people are talking about and watching
  • Which topics are gaining traction, and which are cooling
  • The contextual environments relevant to your advertising
  • How each topic’s momentum changes over time
Pet Carecategory → topics → subtopics
  • DogsPets > Dogs · 425
    • anxiety & calming carebreakout
    • senior mobilityrising
    • training basicsstable
  • CatsPets > Cats · 424
    • enrichment & playrising
    • groomingcooling
  • Fish & aquariumsPets > Fish and Aquariums · 426
    • aquascapingrising
    • betta carestable
every subtopic: keywords, IAB path, momentum, evidenceIllustrative

Four ways to act on it.

Four uses of the same intelligence, each delivered where that team works.

Category intelligence

Pet Care

  • topics & subtopics
  • keywords
  • IAB categories
  • momentum
  • evidence

Rebuilt every 24 hours.

  1. 01

    Planning

    Category trends in planning tools, over MCP.

  2. 02

    Contextual targeting

    Topics as keywords and IAB categories for your DSP.

  3. 03

    YouTube placements

    Brand-suitable videos and channels for Google Ads and DV360.

  4. 04

    API

    For buying agents, AdCP and trading systems.

Built for media agencies and the brands they plan for.

Scoped to your categories and markets.

IAB Content Taxonomy 3.1. GARM framework. Cookieless and ID-less. Evidence on every topic.

See your category.

Thirty minutes, live, on your categories and markets.

See your category