Trend-based contextual segments
For programmatic traders. Static taxonomies list the same terms for years. Currents segments follow attention: the topics in your category, as keywords and IAB categories, for contextual targeting on the open web.
Static taxonomy
- Pets
- Pet food
- Pet supplies
unchanged for years
Currents segment
- dog anxiety +287%
- calming chews +96%
- travel stress NEW
rebuilt daily
The segments, in numbers.
Built from what people watch — not who they are.
Each segment is one topic in your category: its keywords, its IAB categories, and which way attention is moving.
- Scoped to your category and market
- Momentum for every topic: breakout, rising, stable or cooling
- Cookieless and ID-less: contextual, not audience-based
dog anxiety & calming care
breakoutIAB category
Pets > Dogs 425
Brand presence
light
content-matched · no cookies, no IDs, no audience data
contextual · cookieless · ID-less
Set the targeting once. The segment stays current.
A segment keeps its name while its contents follow attention. What is rising this week is targetable this week.
- Keywords and IAB categories, the inputs contextual targeting accepts
- Cooling topics are marked, so spend moves before attention does
- Every segment links to the videos behind it
Three ways to take a segment.
Your team keeps its platform and its workflow.
Your DSP
Keywords and IAB categories for contextual targeting, by feed.
API
The same segments as endpoints, for trading desks.
Planning
The same segments in your planners' chat tools, over MCP.
Questions.
- Is this audience targeting?
- No. Segments are built from content and attention, not people — no cookies, no IDs, no audience data. That's what keeps them effective as privacy regulation tightens.
- How fresh are the segments?
- Every segment is rebuilt every 24 hours. It keeps its name, so targeting set once stays current.
- Where do the segments run?
- On the open web, through contextual targeting in your DSP.
- How do segments reach my campaigns?
- As keywords and IAB Content Taxonomy categories, delivered by feed or over the API. Your team keeps its stack.
- Do the segments follow a standard taxonomy?
- Yes. Every segment carries its IAB Content Taxonomy 3.1 IDs and path.
- Can my planners use the same segments?
- Yes. Planning delivers the same segments in their chat tools, over MCP, on the same key.
- How is it priced?
- By scope — categories, markets, and volume. You get a real number in the first call.
See what is rising in your category this week.
One demo: the live segments in your category, with the videos behind them.