Trend-based targeting platform

Act on what the world watches.

Currents shows where audience attention is moving in your category and turns it into targeting signals for planning and programmatic. Read from social video, delivered to your teams and agents.

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120M+
videos analysed
110
countries monitored
42
languages read
Hourly
fastest refresh cadence
Why Currents exists

2.5 billion people are telling you what they want — every hour, in every market. The signal is all there. Currents is how you read it.

How

Videos in. Intelligence out.

Planning evidence for the plan. Trend-based contextual segments for targeting. Brand-safe placements for buying.

Analyzed 1,418 videos in the Pet Care category
{  "category": "pet care",  "prepared_at": "2026-09-28T06:00:00Z",  "topics": [{    "topic": "dog-anxiety-and-calming-care",    "iab": { "ids": ["425"], "path": "Pets > Dogs" },    "terms": ["dog anxiety", "calming chews", "crate training"],    "momentum_index": 92,    "trajectory": "breakout",    "suitability": { "rating": "safe", "reason": "none" },    "evidence": [      "https://youtu.be/k3FqW8dLm2A",      "https://youtu.be/Zr7pQx1VnTc",      "https://youtu.be/b9HsYe4JuKo"    ]  }]}

Pet care is the example. See your category live

Products

From plan to placement.

Four products for brands and agencies, scoped to your category and market.

For media planners

Evidence for the plan.

Ask Currents from Claude, ChatGPT or Copilot. Every answer states a topic's attention, its momentum, and the videos behind it.

MCP · pre-campaign and in-flight

Explore Planning
Pet Care · USplanning · over MCP

Which topics in pet care are rising, and where are few brands present?

dog anxiety & calming care

brand presence: light

breakout

senior dog mobility

brand presence: light

rising

fresh food toppers

brand presence: active

rising

attention · momentum · brand presence · videos linked

Where it runs

In the platforms you already buy on.

One key, every answer — delivered where the work already happens.

The open web, through your DSP

Keywords and IAB categories for contextual targeting. By feed or API.

YouTube, including connected TV

Inclusion and exclusion lists, synced to Google Ads and DV360.

Your chat tools

Planning in Claude, ChatGPT and Copilot, over MCP.

Your systems and agents

REST for trading desks. AdCP for buying agents.

DSP, SSP or agent platform? Partner with Currents

Scale and standards

Built to the standards you buy on.

120M+ videos analysed across 110 countries and 42 languages, with 18 months of category history.

See the platform

IAB Content Taxonomy 3.1

Every segment carries its IAB IDs and path.

GARM framework

Placements screened, with a written reason for every flag.

Cookieless and ID-less

Contextual, not audience-based.

Evidence attached

Every topic links to the videos behind it.

See what is uncontested in your category.

Twenty minutes, live: the topics holding attention in your category, which way each is moving, and where no brand is present yet.

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