Trend intelligence
Every beat has a wire — politics, finance, sports. Culture has none: it breaks on social video, on its own timeline. Wire is culture's.
The wire, in numbers.
What starts here, you cover first.
News breaks on the news. Culture breaks here — in watch behavior, weeks before coverage. Cover it first, and the traffic is yours.
- Every morning: what changed since yesterday, and what just debuted
- What's running at nine times its usual — and what's still building
- What's gone, so you drop a story before you over-invest in it
Recommended angles · your beat
The honest-cost story — audiences reward candor over quick-fix claims.
Where owners are actually struggling — search far outruns coverage.
Consistently searched, still under-covered. The angle is open.
How-tos and checklists — covered to death, engagement flat.
Not what's trending. What's trending unclaimed.
Ask for angles on any beat, and Wire answers like an assignment desk — demand measured against coverage, gaps named.
- A lead, a secondary, and an evergreen for every beat
- What to skip, because it's covered to death
- An assignment list, not a reading list
The stories you already cover: how they land.
For running news stories, Wire reads the audience reaction — emotion shares per subject, with verbatim audience quotes.
- Emotion shares per subject, with movement vs yesterday
- Verbatim audience quotes as receipts
- Reports a shift only when one happens — a leading emotion flips, or moves ten points
The analysis arrives written.
Every card carries its own “why this matters.” From briefing to pitch meeting — no analyst in between.
Daily email
Your categories, every morning.
Live web app
Every market, updated hourly.
CSV & Sheets export
Any view, straight into your decks.
Reaction on running stories
How audiences feel, as coverage lands.
Questions.
- How is this different from Google Trends or YouTube's trending tab?
- Those show you what already peaked, mostly one market at a time. Wire reads watch behavior across 110 countries, catches subjects while they're still climbing, and tells you which ones nobody has covered yet.
- What do I actually receive?
- A daily email brief on your beats, a live web app, and CSV or Sheets exports. Ask for angles on any beat and you get an assignment list — a lead, a secondary, an evergreen, and what to skip.
- Can it be scoped to just my beats and markets?
- Yes. Your setup covers the categories, markets, and languages you choose — you never pay for noise you don't cover.
- How is it priced?
- By scope — markets, categories, and cadence. You get a real number in the first call.
See it on your beat.
Every demo ends with a live read from the product — scoped to your beats and your markets.